Making a List

In marketing, audience is everything. Know your audience is the mantra. I don't know how many times I have heard that in my career. But it is good advice. After all, you need to get your message out to those you are trying to reach. That is how to get more bang for your buck. To get lists of people you are trying to reach, you can use a list broker. They can help farm lists to you and make suggestions on how to maximize the lists, and also help evaluate the lists. Sometimes there is some trial and error with using lists. But lists are a great way to target appropriate segments for your business. Since part of my job involves marketing, using a list broker may be a good strategy for me.