Say I go buy a SeaDoo and then decide I don't want it?
I may have to pay Mr. SeaDoo dealer some damages. The measure of damages for a contract with a volume seller of goods is the difference between the contract price and the wholesale price. Because if I return it, he will be out a sale. He could have made two sales if I hadn't returned mine, and then he had to resell it to someone else.
If I put a down payment on the SeaDoo, the dealer could get the difference between the measure of damages and the downpayment.
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